Permission to Keep Dreaming

Strategy, poetry & the reincarnation of a single insight.

The art and science of making work out of life.

If you’ve ever discovered you were living your work in a creepy but kinda beautiful way, I’ve got a story for you.

Some time ago, I conducted an ethnography for a client, a home builder, who wanted to reimagine the model home tour experience. My client had identified key benefits and obstacles, and like many clients, had in mind a…